The blinking cursor of social media almost pleads with you to say whatever is on your mind. In that moment, you’re holding a powerful microphone, and it’s connected to the world’s largest amplifier. Who’s listening?
For the last several months my smartphone camera has remained in my pocket and I’ve been carrying around a new camera instead. It’s made an incredible difference in what I see, what I shoot, and most particularly in the quality of the images I capture. Most amazingly though, it’s a professional camera that also allows me to get any image to social media—within seconds.
Whether on skis, at the gym, or in the studio, Lindsey Vonn is hard-wired to work at the highest level. She’s an Olympic gold medalist, the women’s record holder for World Cup victories, and she is one of the most naturally beautiful women I’ve ever photographed.
A few weeks ago I was introduced to a group of talented shooters whose work cries out to be more broadly seen and enjoyed. Every week, these photographers have the responsibility to capture subjects as varied as athletics, healthcare, corporate communications, and illustration. And their work is simply brilliant.
Photography gets under your skin. It burrows itself into your soul and infects you for a lifetime. It chooses you. When you meet other people who also love photography, their energy is infectious and it’s deeply inspiring to be around. They understand your obsession. And they want to talk about the virus that’s infected us all.
If you’re a photographer with a fine portfolio of work who wants to be found, who wants to be hired, and who wants to be valued—but you’re still waiting for the phone to ring—read on.